Con Harbis

conharbis@gmail.com | linkedin.com/in/conharbis

Senior Product Marketing Manager | Senior Product Manager

I build products and take them to market. Most people do one or the other.

92
SR PMM
Born: 🇦🇺
Lives: 🇬🇧
No sponsorship required
Con Harbis
Con Harbis
95GTM
92POS
93XFL
90INT
88LAU
87ICP

Disclaimer: Attribute ratings are illustrative and do not constitute a formal self-assessment.

SENIOR PRODUCT LEADER · BASED IN LONDON

Con Harbis

I build products and take them to market.
Most people do one or the other.

15+ years building and launching digital products across SaaS, media, travel, insurance and sports, including ownership of a $400M+ global portfolio at Xero. A former semi-professional footballer who captained teams to national championships, I bring the strategic rigour of a senior product leader and the competitive instinct of an athlete to every challenge.

LinkedIn conharbis@gmail.com Download CV
⚡ TRANSFER TARGET
Senior PMM — Tactics & Coaching
Catapult Sports · London
GTM Execution Positioning & Messaging ICP Development Launch Governance Sports Domain
CAREER STATISTICS
0%
154%
Revenue Growth
Driven across AU, NZ & UK markets
$400M+
Portfolio Managed
Xero Payroll, processes $150B+ annually
0%
18%
Activation Lift
In 6 months through GTM experiments
0%
80%
Subscriber Growth
NZ Payroll, direct revenue impact
3+
Global Markets
AU · NZ · UK · North America
15+
Years on the Pitch
SaaS · Travel · Insurance · Media · Sports
COACHING STYLE

Attributes & Competencies

Key Skills & Competencies

GTM Execution95
Cross-Functional Leadership93
Positioning & Messaging92
Market Intelligence90
Launch Governance88
ICP Development87

Disclaimer: Attribute ratings are illustrative and do not constitute a formal self-assessment.

Key Skills: Product Strategy · Go-to-Market Execution · Revenue Growth · Product Roadmap Development · Cross-Functional Leadership · Stakeholder Management · Multi-Market Product Management · Customer Research
SCOUTING REPORT

Professional Summary

"

A dynamic playmaker in the Product Marketing space with over 15 years of top-flight experience across SaaS, media, travel, insurance, and sports. Known for translating complex technical capabilities into market-winning value propositions, this operator excels across the full lifecycle. From market analysis, ICP development and positioning, through to launch and competitive differentiation.

Built and led product marketing for a $400M+ global portfolio at Xero, establishing GTM frameworks and PMM operating models. Proven track record across multi-region launches, AI-powered feature positioning, and high-stakes cross-functional leadership in fast-paced scale-up environments.

With genuine on-pitch credentials, captaining national championship teams, success as a semi-professional footballer and building a coaching operation from the ground up, this candidate brings rare domain credibility to the Tactics & Coaching space at Catapult.

SCOUT'S VERDICT
Elite GTM execution at scale
PMM frameworks built from scratch
Authentic football domain knowledge
Commercial mindset with competitive edge
Multi-region, multi-product track record
CLUB HISTORY

Career History

MAR 2022
PRESENT

Senior Global Product Marketing Manager

Xero

Led global product marketing strategy as sole PMM for Xero Payroll and employee management offerings across AU, NZ, and UK. The payroll platform is a $400M+ revenue portfolio processing $150B+ in annual payroll for 3M+ employees globally.

  • Grew UK product 13% YoY with activations up 18% in 6 months through quarterly experiments with GTM and Product teams
  • Developed GTM strategy and positioning for AI-powered features, translating technical capabilities into competitive customer value
  • Led UK market segmentation and ICP development, partnering with Strategy team on opportunity modelling that shaped annual GTM strategy
  • Led North American market entry strategy, evaluating buy/build/partner options as key member of new growth markets team
SEP 2018
MAR 2022

Global Product Marketing Manager

Xero

First and only Product Marketer for Xero Payroll globally, primary voice and champion for payroll across AU, NZ and UK markets. Developed global value propositions, messaging frameworks, and GTM capabilities as key member of Payroll leadership team.

  • Drove 154% revenue growth across AU, NZ and UK through strategic positioning and aligning product and sales teams on GTM execution
  • Launched standalone payroll product in 3 months, scaling to $6M+ annual revenue and establishing Xero as market leader
  • Established PMM processes and frameworks that transformed how products and features were launched across the organisation
  • Created GTM playbooks and sales enablement materials across all regions
MAR 2017
SEP 2018

Product Manager

Xero

Led NZ Payroll product within a global team. Defined product vision and 3-year strategy through market research and stakeholder consultation, managing delivery using agile and lean approaches.

  • Drove subscribers by 80% and employees paid by 87%, directly driving revenue growth and market expansion
  • Launched Contractors feature that became the global template, rolling out to all international regions
DEC 2015
OCT 2016

Digital Product Manager

ahm Health Insurance

Led digital transformation, guiding cross-functional teams to deliver customer-focused experiences aligned with digital-first strategy. Developed CRO roadmap to improve conversion and customer experience.

  • Reversed declining conversion trends with 19% increase in online purchases through data-driven purchase form redesign
  • Drove 12–13% conversion uplift by building a "resume journey" feature for returning visitors
APR 2010
DEC 2015

Senior Product Manager

Carsales.com Ltd

Managed product portfolio of 10 market-leading online brands, driving revenue growth, product innovation, and UX improvements while leading cross-functional teams across Product, UX, Marketing, Sales, and Customer Experience.

  • Launched complete quicksales website redesign and new iOS app within a 3-month timeframe
  • Supported SEO/SEM strategy that kept multiple brands at #1 market positions
  • Recognised for exceptional performance with Product & Technology Monthly Award
SEP 2007
APR 2010

eCommerce Product Manager

Jetstar Airways

Drove eCommerce innovation for Jetstar's digital booking, mobile, and airport experiences. Managed development of 13 multi-language web and mobile sites.

  • Managed implementation of world-first SMS Boarding Pass solution into Web Check-in system
  • Launched Jetstar's first mobile websites across multiple languages in the early smartphone era
  • Created new revenue streams through flexible booking and seat selection products
CAREER HIGHLIGHTS

Key Achievements

154%
Revenue Growth
Strategic positioning and GTM alignment drove growth across AU, NZ and UK markets
Xero · Global PMM
3mo
Standalone Payroll Launch
Zero to $6M+ ARR, establishing Xero as market leader in standalone payroll
Xero · Global PMM
18%
Activation Lift in 6 Months
UK product activation up 18% in 6 months through quarterly GTM and Product experiments
Xero · Senior PMM
AI
AI Feature GTM Strategy
Developed positioning for AI-powered features, translating technical capabilities into competitive customer value
Xero · Senior PMM
ICP
Market Segmentation & ICP
Led UK segmentation and ICP development, opportunity modelling shaped the annual GTM strategy
Xero · Senior PMM
80%
Subscriber Growth
NZ Payroll subscribers up 80%, employees paid up 87%, direct revenue and market expansion
Xero · Product Manager
19%
Conversion Uplift
Reversed declining conversion with 19% increase in online purchases through data-driven redesign
ahm Health Insurance
1st
World-First SMS Boarding Pass
Managed implementation of world-first SMS Boarding Pass, Jetstar's largest systems project
Jetstar Airways
ON-PITCH RECORD

Football & Sports Background

More than a product person who follows football: a genuine player and coach with national championship credentials and three profitable years running a coaching operation.

1991 – 2007

Semi-Professional Footballer

Melbourne, Australia

Captained teams to national youth and senior championships. Developed the high-performance mindset, leadership under pressure, and competitive discipline that now informs every product and GTM decision.

Player National Champion Captain High Performance
JAN 2020 – APR 2023

Founder & Director — The Football Practice

Melbourne, Australia

Founded and scaled a youth football coaching business serving 50+ players across 5 weekly sessions. Built from concept: curriculum design, operations, customer experience, and brand, running profitably for 3 years while working full-time in senior product marketing.

Coach 50+ Players Curriculum Design 3 Years Profitable